
Visit Sunshine Coast
VSC - Solar Powered
Client
Visit Sunshine Coast
Project
VSC - Solar Powered
About
The world's first solar-powered tourism campaign, powered entirely by Sunshine Coast sunshine.
The Challenge
With sustainable travel becoming a priority for travellers, Visit Sunshine Coast needed a credible way to demonstrate its eco credentials and stand out in a highly competitive tourism category.
The Solution
We created the world's first solar powered tourism campaign, powered entirely by the sunshine of the Sunshine Coast. Every part of production, from camera equipment and lighting to battery packs, drones, laptops, edit suites and hair and make up equipment, was powered by solar energy, promoting the beauty of the destination to prospective visitors while helping preserve it.
What We Did
Strategy
Strategic planning and audience insights
Creative
Creative concept development and art direction
Production
End-to-end production services
Media
Media planning, buying and optimisation