BCM partnered with LIVIN to launch The Inter[net]vention, a campaign designed to unlock the next phase of community participation in suicide prevention. By harnessing AI-powered technology, we developed a strategy that identifies and supports individuals at high risk of suicide online, providing critical intervention when it's needed most.

Build a digital experience that identifies individuals at high risk for suicide, surrounds them with supportive content, and guides them toward professional help—all while creating a user experience designed to reduce stress and anxiety.

## The Challenge

Over 65,000 Australians attempt suicide every year, and eight people die by suicide daily. Many at-risk individuals remain invisible to friends and family, but their online behavior offers an opportunity for intervention. BCM and LIVIN partnered to create The Inter[net]vention, a campaign that uses AI to find people exhibiting high-risk behaviors online and provide them with targeted support and resources to get help.

## Our Approach

Over 28,000 people search for high-intent suicide-related content each month. Using over 200,000 keywords and emotion-based signals, we built an AI-powered targeting algorithm capable of identifying individuals at risk of suicide. Once identified, these individuals were shown banners and videos with messages of encouragement and support, leading them to a tailored digital experience where they could find help. Our approach focused on creating a digital experience that was supportive, non-judgmental, and easy to navigate. We developed a frictionless, minimalist UX/UI design that prioritized simplicity, with calming color palettes and clear calls to action guiding users towards support services.

BCM partnered with LIVIN to launch The Inter[net]vention, a campaign designed to unlock the next phase of community participation in suicide prevention. By harnessing AI-powered technology, we developed a strategy that identifies and supports individuals at high risk of suicide online, providing critical intervention when it's needed most.

Build a digital experience that identifies individuals at high risk for suicide, surrounds them with supportive content, and guides them toward professional help—all while creating a user experience designed to reduce stress and anxiety.

## The Challenge

Over 65,000 Australians attempt suicide every year, and eight people die by suicide daily. Many at-risk individuals remain invisible to friends and family, but their online behavior offers an opportunity for intervention. BCM and LIVIN partnered to create The Inter[net]vention, a campaign that uses AI to find people exhibiting high-risk behaviors online and provide them with targeted support and resources to get help.

## Our Approach

Over 28,000 people search for high-intent suicide-related content each month. Using over 200,000 keywords and emotion-based signals, we built an AI-powered targeting algorithm capable of identifying individuals at risk of suicide. Once identified, these individuals were shown banners and videos with messages of encouragement and support, leading them to a tailored digital experience where they could find help. Our approach focused on creating a digital experience that was supportive, non-judgmental, and easy to navigate. We developed a frictionless, minimalist UX/UI design that prioritized simplicity, with calming color palettes and clear calls to action guiding users towards support services.

BCM partnered with LIVIN to launch The Inter[net]vention, a campaign designed to unlock the next phase of community participation in suicide prevention. By harnessing AI-powered technology, we developed a strategy that identifies and supports individuals at high risk of suicide online, providing critical intervention when it's needed most.

Build a digital experience that identifies individuals at high risk for suicide, surrounds them with supportive content, and guides them toward professional help—all while creating a user experience designed to reduce stress and anxiety.

## The Challenge

Over 65,000 Australians attempt suicide every year, and eight people die by suicide daily. Many at-risk individuals remain invisible to friends and family, but their online behavior offers an opportunity for intervention. BCM and LIVIN partnered to create The Inter[net]vention, a campaign that uses AI to find people exhibiting high-risk behaviors online and provide them with targeted support and resources to get help.

## Our Approach

Over 28,000 people search for high-intent suicide-related content each month. Using over 200,000 keywords and emotion-based signals, we built an AI-powered targeting algorithm capable of identifying individuals at risk of suicide. Once identified, these individuals were shown banners and videos with messages of encouragement and support, leading them to a tailored digital experience where they could find help. Our approach focused on creating a digital experience that was supportive, non-judgmental, and easy to navigate. We developed a frictionless, minimalist UX/UI design that prioritized simplicity, with calming color palettes and clear calls to action guiding users towards support services.