Health & Wellbeing Queensland wanted to recognise and celebrate the strength of women across the state and build a sense of pride, connection and shared identity through a distinctive brand platform.

We created QueenslandHer, a content-led platform spotlighting inspiring local women across the state. From female Queensland State of Origin players to everyday mothers, grandmothers and community heroes, the campaign celebrated strength, resilience and pride of QLD women.

Health & Wellbeing Queensland wanted to recognise and celebrate the strength of women across the state and build a sense of pride, connection and shared identity through a distinctive brand platform.

We created QueenslandHer, a content-led platform spotlighting inspiring local women across the state. From female Queensland State of Origin players to everyday mothers, grandmothers and community heroes, the campaign celebrated strength, resilience and pride of QLD women.

Health & Wellbeing Queensland wanted to recognise and celebrate the strength of women across the state and build a sense of pride, connection and shared identity through a distinctive brand platform.

We created QueenslandHer, a content-led platform spotlighting inspiring local women across the state. From female Queensland State of Origin players to everyday mothers, grandmothers and community heroes, the campaign celebrated strength, resilience and pride of QLD women.