The Queensland Police Service needed to attract a new generation of recruits in a competitive labour market, while shifting perceptions of what a policing career looks like today.

We developed a bold multi-platform campaign that showcased the diverse range of roles within QPS, from frontline officers to forensic specialists. The campaign used authentic stories from real officers to connect with potential recruits on an emotional level.

The Queensland Police Service needed to attract a new generation of recruits in a competitive labour market, while shifting perceptions of what a policing career looks like today.

We developed a bold multi-platform campaign that showcased the diverse range of roles within QPS, from frontline officers to forensic specialists. The campaign used authentic stories from real officers to connect with potential recruits on an emotional level.

The Queensland Police Service needed to attract a new generation of recruits in a competitive labour market, while shifting perceptions of what a policing career looks like today.

We developed a bold multi-platform campaign that showcased the diverse range of roles within QPS, from frontline officers to forensic specialists. The campaign used authentic stories from real officers to connect with potential recruits on an emotional level.