
QRIDA
QRIDA Website
Client
QRIDA
Project
QRIDA Website
About
A digital platform designed to support Queensland rural businesses and deliver critical disaster relief.
The Challenge
The Queensland Rural and Industry Development Authority needed a revitalised website that improved usability, analytics and information architecture while delivering a better experience for rural users and meeting strict government protocols.
The Solution
We redesigned and rebuilt the QRIDA website using a client-centric approach, aligning the structure, content and functionality to the needs of rural business owners and disaster affected communities, while streamlining management for QRIDA staff and stakeholders and reinforcing QRIDA's role as a trusted government advisor.
What We Did
Strategy
Strategic planning and audience insights
Digital
Digital strategy and platform development
Brand Design
Brand identity design and visual systems
Content
Content strategy and creation