BCM developed a marine safety awareness campaign for Marine Rescue Queensland, promoting safe boating practices and the vital role of volunteer marine rescuers.

Create a campaign that improves boating safety behaviours and raises awareness of Marine Rescue Queensland's life-saving services.

## The Challenge

Many recreational boaters underestimate the risks of Queensland's waterways. We needed to deliver safety messages in a way that felt relevant and memorable without being preachy.

## Our Approach

We developed relatable scenarios that showed how quickly conditions can change on the water, and the importance of proper preparation. The campaign balanced safety messaging with appreciation for Queensland's beautiful waterways and the volunteers who keep them safe.

BCM developed a marine safety awareness campaign for Marine Rescue Queensland, promoting safe boating practices and the vital role of volunteer marine rescuers.

Create a campaign that improves boating safety behaviours and raises awareness of Marine Rescue Queensland's life-saving services.

## The Challenge

Many recreational boaters underestimate the risks of Queensland's waterways. We needed to deliver safety messages in a way that felt relevant and memorable without being preachy.

## Our Approach

We developed relatable scenarios that showed how quickly conditions can change on the water, and the importance of proper preparation. The campaign balanced safety messaging with appreciation for Queensland's beautiful waterways and the volunteers who keep them safe.

BCM developed a marine safety awareness campaign for Marine Rescue Queensland, promoting safe boating practices and the vital role of volunteer marine rescuers.

Create a campaign that improves boating safety behaviours and raises awareness of Marine Rescue Queensland's life-saving services.

## The Challenge

Many recreational boaters underestimate the risks of Queensland's waterways. We needed to deliver safety messages in a way that felt relevant and memorable without being preachy.

## Our Approach

We developed relatable scenarios that showed how quickly conditions can change on the water, and the importance of proper preparation. The campaign balanced safety messaging with appreciation for Queensland's beautiful waterways and the volunteers who keep them safe.