Queenslanders aren't short on motivation to move more, eat better and get better rest, but they face barriers of all shapes and sizes to healthy action. Research shows that most people know they should be healthier, but time, cost and access can get in their way. We had to find a way to get Queenslanders going, without focusing on the negatives or making change seem like a hill too big to climb.

Our Healthy is happening campaign was built on the simple idea that many Queenslanders are already making small, achievable choices that support their health. We showcased real people and real moments of healthy activity, creating a platform for the state to rally around and encouraging more Queenslanders to take part in a movement that was already happening.

Queenslanders aren't short on motivation to move more, eat better and get better rest, but they face barriers of all shapes and sizes to healthy action. Research shows that most people know they should be healthier, but time, cost and access can get in their way. We had to find a way to get Queenslanders going, without focusing on the negatives or making change seem like a hill too big to climb.

Our Healthy is happening campaign was built on the simple idea that many Queenslanders are already making small, achievable choices that support their health. We showcased real people and real moments of healthy activity, creating a platform for the state to rally around and encouraging more Queenslanders to take part in a movement that was already happening.

Queenslanders aren't short on motivation to move more, eat better and get better rest, but they face barriers of all shapes and sizes to healthy action. Research shows that most people know they should be healthier, but time, cost and access can get in their way. We had to find a way to get Queenslanders going, without focusing on the negatives or making change seem like a hill too big to climb.

Our Healthy is happening campaign was built on the simple idea that many Queenslanders are already making small, achievable choices that support their health. We showcased real people and real moments of healthy activity, creating a platform for the state to rally around and encouraging more Queenslanders to take part in a movement that was already happening.