Brisbane's CBD is a crowded tertiary education market, and Griffith University had long been perceived as a 'southern suburbs' institution. With location and accessibility key drivers for prospective students, Griffith's new presence at the Treasury in the heart of the CBD marked a bold shift in perception.

To build awareness in the years leading up to its opening, we launched a three-phase creative strategy, beginning with teaser activity that highlighted the transformation of this iconic building into a place of learning shaped by the values of the university and its community.

Brisbane's CBD is a crowded tertiary education market, and Griffith University had long been perceived as a 'southern suburbs' institution. With location and accessibility key drivers for prospective students, Griffith's new presence at the Treasury in the heart of the CBD marked a bold shift in perception.

To build awareness in the years leading up to its opening, we launched a three-phase creative strategy, beginning with teaser activity that highlighted the transformation of this iconic building into a place of learning shaped by the values of the university and its community.

Brisbane's CBD is a crowded tertiary education market, and Griffith University had long been perceived as a 'southern suburbs' institution. With location and accessibility key drivers for prospective students, Griffith's new presence at the Treasury in the heart of the CBD marked a bold shift in perception.

To build awareness in the years leading up to its opening, we launched a three-phase creative strategy, beginning with teaser activity that highlighted the transformation of this iconic building into a place of learning shaped by the values of the university and its community.