BCM created the 'Unfollow the Crowd' campaign for Apollo Motorhomes, inspiring Australians to embrace the freedom of road trip adventures.

Position Apollo as the go-to choice for Australians seeking authentic, off-the-beaten-path travel experiences.

## The Challenge

With international travel restricted, Australians were rediscovering their own backyard. We needed to capture this moment and position Apollo as the enabler of unforgettable road trip adventures.

## Our Approach

The 'Unfollow the Crowd' platform celebrated the joy of discovering hidden gems, stunning landscapes, and unexpected adventures that only come from hitting the open road. We showcased the freedom and flexibility of motorhome travel through stunning visuals of Australia's most breathtaking destinations.

BCM created the 'Unfollow the Crowd' campaign for Apollo Motorhomes, inspiring Australians to embrace the freedom of road trip adventures.

Position Apollo as the go-to choice for Australians seeking authentic, off-the-beaten-path travel experiences.

## The Challenge

With international travel restricted, Australians were rediscovering their own backyard. We needed to capture this moment and position Apollo as the enabler of unforgettable road trip adventures.

## Our Approach

The 'Unfollow the Crowd' platform celebrated the joy of discovering hidden gems, stunning landscapes, and unexpected adventures that only come from hitting the open road. We showcased the freedom and flexibility of motorhome travel through stunning visuals of Australia's most breathtaking destinations.

BCM created the 'Unfollow the Crowd' campaign for Apollo Motorhomes, inspiring Australians to embrace the freedom of road trip adventures.

Position Apollo as the go-to choice for Australians seeking authentic, off-the-beaten-path travel experiences.

## The Challenge

With international travel restricted, Australians were rediscovering their own backyard. We needed to capture this moment and position Apollo as the enabler of unforgettable road trip adventures.

## Our Approach

The 'Unfollow the Crowd' platform celebrated the joy of discovering hidden gems, stunning landscapes, and unexpected adventures that only come from hitting the open road. We showcased the freedom and flexibility of motorhome travel through stunning visuals of Australia's most breathtaking destinations.